Jizhao XieMaster Student（he/him/his）@Shanghai Jiao Tong University
Open to PhD positions in HCl, Game Design, and Neurofeedback Research
Hi, I'm a third-year master's student in Product Design at Shanghai Jiao Tong University (QS 2025 #47), supervised by Professor Zhanwei Wu. My research focuses on designing and developing neurofeedback-based games. Before joining SJTU, I completed my bachelor's degree in Product Design at Huazhong University of Science and Technology (QS 2025 #319) under Professor Qi Ji, where I designed interactive games for children with autism. With a multidisciplinary background in design, user experience, and interactive technology, I believe human-centered game design can drive meaningful innovation in the AI era.
RESEARCH INTERESTSHCI, BCI, Neurofeedback-based Games, Adaptive Game Systems, Design for Cognitive Well-being
NEWS
17/10/2025
I'm working on my website for my PhD application, hope all goes well!
RESEARCH
A Review of the Impact of Neurofeedback Games on the Psychological and Cognitive Functions of Healthy AdultsUses the MDA (Mechanics–Dynamics–Aesthetics) framework as screening/inclusion criteria to identify neurofeedback-game studies for healthy adults, then synthesizes task designs, training durations, and outcome measures to derive design and evaluation implications.
Neurofeedback Game
Healthy Adults
MDA
PDF
Adaptive Neurofeedback Game Design: EEG-based Cognitive Training (2D-MOT)Designing a closed-loop neurofeedback game for cognitive training. Real-time EEG computes TAR (θ/α) and maps it to game parameters to keep players in an optimal challenge zone. Pilot demos show stable streaming and timely adaptation; the thesis evaluates usability, flow, and training efficacy against a linear-difficulty control.
Adaptive Difficulty
Theta/Alpha
2D-MOT
Master’s Thesis
PDF
EEG + VR Neurofeedback Game SystemBuilt an end-to-end EEG→Unity VR pipeline with real-time streaming that adjusts game parameters/content, enabling closed-loop neurofeedback. Led/assisted project design & management, and designed the game UI (task screens, feedback visuals, difficulty states).
Neurofeedback Interaction
EEG + VR
Research Assistant
PDF
PUBLICATION
Computer Game Design for Eye Contact Exercise for Children with Autism
Jizhao Xie, Qian Ji & Zicheng Lin
Design and evaluation of a serious game that encourages eye contact practice for autistic children. The game blends clear social prompts with friendly feedback and graded challenges. In deployment with moderate-to-high-functioning participants, clinicians reported strong engagement and good fit for rehab scenarios. Two-week follow-ups suggested improvements in eye contact, gaze attitude, and attention; active parental guidance further enhanced skill acquisition.
HCII 2024
Autistic Child
Eye Contact
Serious Game
LINKPDFVIDEOPRE
EDUCATION
Huazhong University of Science & Technology2019–2023
B.A., Product Design(HUST, QS 2025 #319) Second Degree (2021–2023): B.A. in English TranslationOutstanding Graduate, HUST（2023）GPA 3.97/4.0
PROFESSIONAL EXPERIENCE
LEGO Group (China HQ) — Digital Product Design Intern2025 Aug–Present
Participated in the redesign of LEGO WeChat mini programs and WOS dealer platforms, delivering 26+ product needs
Designed key modules including sold-out product subscription reminders, and the CN Data Platform revampLed user research and CRM optimization, defining MyPage feature needs and improving CRM data flow and engagementSupported internal events including Global DevCon, Women in Tech Campfire, and Fabulab through UX and visual design
OPPO — AI Hardware PM Intern2025 May–Jul
Conducted competitive analysis of global AI hardware trends across four brands and led five thematic seminarsDesigned interview frameworks and conducted 18 in-depth user interviews, synthesizing 200K+ words of insightsDrafted PRDs and defined two key product features (“24h-On” and “Local Info Cards”), contributing to OPPO’s 2025 developer conference roadmap.
LEADERSHIP & ACTIVITIES
Teaching Assistant, GE6011 Academic Design Research Colloquium (IIDE, SJTU)
2024
Invited Student Guest, Design Shanghai — recorded program with Audi China Head of Design
2024
Design Dept. Assistant, ICCI School, SJTU
2023.10–2024.01
Administrative Assistant, School of Design , SJTU
2023
Lead Actor, SJTU–Michigan College drama production — reported by official SJTU media
2023
Student Union (Vice Chair for Arts & Sports): organized Freshers’ Gala, Lantern Festival Gala, Fun Sports Day
2019.10–2023.06
AWARDS & SCHOLARSHIPS
National First Prize — China University Exhibition @ Milan Design Week
2024
National Second Prize — 12th Future Designer · NCDA
2024
Third Prize — China–U.S. Young Maker Competition, Shanghai Division
2024
Inspiration Award (Brand Marketing Track, Team Lead) — BMW University Joint Innovation Challenge Camp
2023
Runner-up — Lianchuang & Nightingale Tech Hackday (outfit recommendation app)
2021
Outstanding Graduate, HUST
2023
National Graduate Admission Exemption (Recommendation) Qualification2023
“Three-Good Student” (Merit Student)2020–2021
Excellent Student Cadre, HUST
2019–2020
Zhongdao Scholarship, HUST
2020–2021
Self-Strengthening Scholarship, HUST
2019–2020
SKILLS
Programming
Python
AI-assisted prototyping
Statistical Analysis (SPSS, Excel)
MATLAB
Front to end Web
Design
UI/UX Design (Figma, interactive prototyping)
Graphic Design (Photoshop, Illustrator)
3D Design (Rhino)
Product Rendering (KeyShot)
3D Printing
HCI
Think-aloud
Rapid Paper Prototyping
Thematic Analysis
Heuristic Evaluation
User Personas
Cognitive Walkthrough
Behavioral Experiments
Affinity Diagramming
DESIGN
2 AI Features of Spotify
PDF
DEMO
Collaboration with Spotify
A Gamification Experiece with LEGO Product
PDF
DEMO
The Design Challenge Presented in the LEGO Interview
Brainbeat Cinema
PDF
A groundbreaking movie rating system paired with a brain activity-monitoring helmet and its companion app
Some Small Projects
PDF
A few other small designs are included
© 2025 Zhao Xie